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All marketers are liars
As Seth Godin explains, gerat marketers don't talk about features or even benefits. Instead, they tell a story- a story we want to believe, whether it's factual or not. In a worlf where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about teling stories. Marketers succeed when they tell us a story that fits our worldview,a story that we intuitively embrace and then share with our fiends.
Ketersediaan
| 1920.189 | 658.8 GOD a | Tersedia |
Informasi Detail
- Judul Seri
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- No. Panggil
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658.8 GOD a
- Penerbit
- New York : ., 2012
- Deskripsi Fisik
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220 hal.; 20 cm.
- Bahasa
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English
- ISBN/ISSN
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978-1-59184-533-1
- Klasifikasi
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658.8
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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GODIN, Seth
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Tidak tersedia versi lain
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